Marketing 300 Final Paper

Marcus Rigsby MKG 300 Final paper Professor: Keith DAmbra April 27, 2010 1. trade Definition Marketing is the sum total of all activities an aspect section undertakes to bring roughly the firms coveted objectives that be concentered on anticipating the wants and demand of consumers. This is done in point to utilize a producers resources efficiently and effectively to produce a good or service to satisfy the wants and needs of its customers. 2. organize tog out is an compendium of an organizations Strengths, Weaknesses, Opportunities, and Threats. SWOT is split into two portions, the graduation exercise being of Strengths and Weaknesses and the second consisting of Opportunities and Threats. Strengths and Weaknesses reconcile the internal strong and weak points of a crossway, department, or organization. Opportunities and Threats pay the external forces that can threaten a familiaritys market share or support a company to differ entiate itself from its competitors. A SWOT analysis is a vast tool that is useful to help focus the efforts and resources available in ensnare to achieve the goals of a specific objective. It can be employ to increase the usefulness of a product, assess a persons ability to debate with his or her peers, or increase a companys market share.

A SWOT analysis can besides be used to quickly highlight the pros and cons of an idea or potential products feasibility, or even to finalize the appropriate market mix in for that product. 3. The Marketing Mix - 4 Ps The four Ps of the Marketing Mi x are: Product: Consists of ont! ogeny a product in order to meet the wants and needs of a specific target market and may consist of either a good or service, or a mixture of both. The Product area of a marketing mix should also consider everything from the warranty of a product to the exclusions and limitations of a specific service. Place: Takes into account the accumulative efforts to get the mature product to the...If you want to get a full essay, order it on our website: BestEssayCheap.com

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