Marketing strategies

IntroductionMarketing strategies are affected and influenced by external factors. Although these factors are uncontrollable, they closing be influenced by selling activities. Marketing decisions are name on consideration of the five environmental factors which are social, economic, semipolitical/legal, technological, and competitive. Consideration of these factors can aid in the reduction of dominance problems and maximize the opportunities. All these factors are considered at Staples when making prospered selling decisions. Social environment refers to the groups of people as it relates to the fall of characteristics, behavior, and yield projections. Two components of social environment are demographic and cultural. At Staples, the market department relies on demographics and cultural transformation to learn the product line specific to certain stores. During the congest to schooldays season, promo items are sold that appeal to the popular culture. That is a clippi ng of year when students shop for supplies and accessories. To be more than average the make out store, they offer popular tend items to increase gross receipts above and beyond paper and pens. Economic environment considers income levels and the subject of goods and services. This determines the buying power of the population served. There can be a large population but without buying power, vocation is not generated.

The marketing group works in stick to with real estate to make sure the locations for new or relocated stores are feasible based on demographic and economics. Political/legal environments are go vernmental activities, laws and regulations ! as it pertains to marketing practices. It is a component of the marketing environment consisting of law and alteration of laws which protects companies and consumers. One of the things that come to mind is the need to have descent levels to cover marketing of a special promotion. Not adhering to this could potentially cause an accusation of ?Bate and Switch? which is... If you want to pull up off a full essay, order it on our website: BestEssayCheap.com

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