How a local brand developed into an international brand identity.A case study on Padini Malaysia

Background of the company(PADINI) Introduction: In Malaysia Padini become the eyes spotting smirch in the close to famous giant shop mall. This brand also the near successful brand that I meet that ass fence with the foreign same confines brands give care Giordano, Esprit, Elle and etc. From the chela focus meeting I did between my friends and relatives, surprisingly to a greater expiration than 90% of them thought that Padini is the foreign branded name same Esprit. Until I told them that actually Padini is the Malaysia local brand they also savour proud of this brand--- Padini. Thus, Padini also has the history from the stretch until today so popular in the Malaysia consumers mind. Therefore, this is the reason why I elect Padini as the brand that is MADE IN MALAYSIA to compete with another(prenominal) brands in Hong Kong to show that Malaysia Boleh! History: Padini began as a backend operating playing field in Malaysias apparel industry, manufacturing, trading a nd supplying dress outs for retailers and distributors. Padini in Malaysias is a multibillion textiles and clothe industry, a brand leader complicated in the scattering and retail of its own fashion labels by 170 detached stores and in house outlet. It has also proudly carried the Made-in-Malaysia stamp abroad, with garment exports to Singapore, Thailand, Brunei and West Asia.

The success of the company can be attributed to the delicacy of it management and the commitment of its staff. Padini Products Range: Padini is chiefly an integrated operation that controls its products - fashion wear and accessories - from concept arcdegree to manufacturing,! merchandising and range of a function marketing. Each brand represents a fashion philosophy; all(prenominal) philosophy covers a countrywide range of products aimed at a targeted consumer. Brand image is powerfully backed up by real value: quality, functionality and price. Padini Brands We dispense fashion-conscious consumers of both... If you want to get a full essay, order it on our website: BestEssayCheap.com

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