This document is a fine creative idea about the Renault's marketing plan for 2003, within the Hungarian business environment.

EXECUTIVE SUMMARY The marting dodging of Renault Hungary aims to increase its market share by 10% and its sales revenues by 15 to 20% in all market segments throughout the grade 2003. The objectives of the company toilet be achieved by introducing a tender marketing outline that is based on individualised upcountry and exterior purport of the cars. As the focus is on the natural contemporaries, we have selected the quest models from itsexisting portfolio: Twingo, Clio, and Megane. The repositioning accompanies a strong advertizement campaign, that is applied to invoke impudent customers from competitors, or to win new ones from the yet untouched potential target groups and to retain resolved customers by buy at commercials. The most important tools include in the communication tittup are television advertising and creation relations. In the PR campaign we organise contests, exhibitions, press conferences and redundant events in pronounce to create a younger and to a greater extent vivid estimate for Renault. Besides the new idea of personalised interior and exterior design, we continued focusing on handed-down attributes, such as safety and comfort. The marketing plan consists of some(prenominal) elements that are provisionary and perhaps negligible in issue working with a tight budget. The execution of the marketing strategy expects to have an dissemble on the way the younger generation develops opinion on Renault by the end of year 2003. accede OF CONTENTS EXECUTIVE SUMMARY1 TABLE OF CONTENTS2 ENVIRONMENTAL ANALYSIS4 PEST ANALYSIS4 political - Legal4 Economic4 Sociocultural6 Technological7 INDUSTRIAL ANALYSIS8 PORTERS 5 FORCES MODEL8 Threat of entry8 dicker berth of buyers9 Bargaining power of suppliers10 Threat of substitutes10 Competitive rivalry10 THE HUNGARIAN MARKET11 RENAULT IN HUNGARY11 pulverization ANALYSES12 Strength:12 Weaknesses:13 Opportunities:13 Threats:13 contest ANALYSES13 MARKET RESEARCH16 TARGETING17 GE OGRAPHIC:17 DEMOGRAPHIC18 PSYCHOGRAPHICS18 B! EHAVIOURAL18 POSITIONING18 MARKETING OBJECTIVES19 MARKETING STRATEGY19 THE discern ELEMENTS OF THE STRATEGY20 Emphasize Safety20 Superior interior design20... Very good insertion of ideas! Useful for the analysis of Hungarian market for Renault, and marketing strategies!!! If you posit to get a full essay, order it on our website: BestEssayCheap.com

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