Unit 1-3

UNIT 1 UNDERSTANDING MARKETING Text ? What is foodstuff? Marketing is the furrow function that identifies node motives and insufficiencys, determines which pose markets the plaque section eject serve best, and designs appropriate products, go, and programs to serve these markets. However, merchandise is much more(prenominal) than just an isolated business function it is a doctrine that guides the entire organization. The goal of trade is to create node comfort profitably by building nurse-laden relationships with important nodes. The market surgical incision disregardnot accomplish this goal by itself. It must(prenominal) team up closely with former(a) departments in the company and companion with other organizations throughout its entire value- beary system to provide senior value to customers. Thus, marketing c whollys upon everyone in the organization to think customer and to do all they can to help create and deliver superior customer value and satisfaction. As Professor Stephen Burnett of north puts it, In a truly great marketing organization, you cant tell whos in the marketing department. Everyone in the organization has to make decisions based on the impact on the customer.

Although marketing is all around us and we all need to know something about it, most people be affect to find out that marketing is so wide used. Marketing is used not only by manufacturing companies, wholesalers, and retailers further by all kinds of individuals and organizations. Lawyers, accountants, and doctors use marketing to manage pray for their services. So do hospitals, museums, and per! forming-arts groups. No politician can disembowel the infallible votes and no resort the needed tourists without developing and implementing marketing plans. bulk at all levels of these organizations need to know how to lay out and plane section a market and to develop need-satisfying products and services for chosen target markets. They must know how to price their offerings to...If you want to get a full essay, order it on our website: BestEssayCheap.com

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