Customer Recognition System

Customer cite System at E-Z Tickets E-Z Tickets is an up and approaching tattering procedure for live concerts, sports, arts, theater, broadway shows, and family events. At E-Z Tickets guests argon able to obtain tickets online, by phone, and at selected retailers. Due to a recent plateau in sales, E-Z Tickets is looking to add its customer standstill and contain receptive buyers. There is clearly a need for deeper analytic perspicacity into customer needs. The technological resources currently employed at E-Z Tix countenance only limited customer entropy. In instal to cleanse the promotional marketing strategy E-Z Tix go forth have to make up ones mind more intimately their customers and identify their preferences. This entrust allow E-Z Tix to boost upcoming concerts and events to the equal guests according to unique preferences. Data still from customers during their purchases will be directly input into the Customer Recognition System, allowing E-Z Tix to categorize and affiliate user preferences and information. This parvenu relational database will be employ by the Sales and Marketing discussion section to love current best customers and their preferences. After a fewerer survey questions and records of preceding(prenominal) buying activity, the database can predict consumers accept for products and their likelihood to purchase.

seek has proven that the benefits of implementing the bare-assed system will out-weigh the costs. Focused data is easily collected with a few simple questions during ticket purchase, which is advantageous for all parties. Because E-Z Tix currently employs an in house IT dept, they are equip! ped with technological resources to program the natural software deep down one month. The new data base will increase profits/sales, improving customer helper and increase popularity of the venue. The new database will be comprised of a customer information database, honorarium and shipment database, show recommendation database and a promotional database. The new system will automatically target...If you involve to get a full essay, order it on our website: BestEssayCheap.com

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