Essay on The Popularity of Advertising - 1324 Words

The Popularity of Advertising Advertising is increasing so quickly that it has become unavoidable. Where-ever you go, you can find advertising. For example, it can be found on Trains, Buses, Buildings, Newspapers, Television and even on the side of Football pitches. Advertising also uses a lot of methods, such as Celebrity endorsement, Exotic places, Humour, Catchy slogans and Sex. Advertising has to be strictly decent, legal and clean. All adverts have to be checked for this by the Advertising Standards Authority and the Independent broadcasting Authority. If you watch the Television any night of the week, you will definitely come across a great selection of adverts, most of which would be†¦show more content†¦Suddenly out of the silence, a man shouts out TWISTER in horror. The man has a close-up on his face to reveal that he is scared and doesnt know what to do. The next scene show people and children running around outside in great distress, meaning that the twister must be coming for them. While this is happening, there is a voice- over taking place, which is giving out information on the twister. The information given out is quite frightening and would make the audience feel sorry for anybody who is in it. The camera cuts out to the inside of the car that you saw earlier in the advert. A voice-over starts and gives out detail on the specification of the car. The camera smoothly cuts to a scene in which the car is driving in the direction of the twister. This makes the audience wonder why the car is doing that. At this point the mood has got a little quieter but there is still a hint of danger. In the next scene, the audience is shown a film where the car is driving through a small village with pieces of tin and corrugated iron roofing is being hurled around in the air by the twister, but the car just ignores this and continues to drive through with no sign of fear. This makes the viewer think the driver of that car must be mad and I wouldnt dare do that in my car. This is exactly what the advert is made to do. The scene also showed the audience that the car isShow MoreRelatedAdvertisements Influence Consumers1048 Words   |  5 Pagescomposes attractive images in advertising that lead over consumption to catch up with popularity which shows in advertising and make consumers create unrealistic idea artificially. A large number of advertisements promote commodities by using attractive images such as famous celebrities, pretty girls, so consumers may want to buy the products of advertising to become as popular as the celebrities of advertising. The elegant and high class images of advertising are easy to make audiencesRead MoreChicken of the Sea International the Jessica Simpson Spokesperson Decision1282 Words   |  6 Pagesdecision making process for a product such as canned/packaged tuna and the response hierarchy model this is most likely to be applicable in the purchase of this product. Due to the modification away from media advertising, the decision making process has changed significantly. When media advertising was substantial with COSI and StarKist, consumers had become familiar to seeing the ads and their individual icons. Consumers were very loyal to a specific brand and the loyalty grew out of the familiar iconsRead More Music Television: Modern Phenomenon or Passing Fad? Essay816 Words   |  4 Pagesexcellent job both of detailing the popularity of music television in todays society and offering a variety of creative and innovative reasons for this effect.    MTV promotes a romanticized teen lifestyle, reflecting the images of famous artists that differ with the realities of the â€Å"Generation X† lifestyle. While some view the station as â€Å"illustrated radio† or an entertainment network for viewers’ pleasure, others more accurately consider it as an advertising enterprise that endorses productsRead MorePvr Case Study Essay986 Words   |  4 Pageseffect that PVR has on advertising companies, we need to consider the needs of society and how will it benefit from this video recorder. Comfort is an important issue in today’s society. The easy programming and the large video recording space, which reaches up to 60 hours, makes this devise very desirable. Moreover, the flexibility to play the recorded program repeatedly at the viewers’ most convenient time removes the need to schedule your day based on the programs. Advertising Companies dependRead More Success of Coke Essay examples1122 Words   |  5 PagesThere are very few corporations that hold such world popularity like the Coca-Cola Company. The trademark of Coca-Cola is by far one of the world’s most popular brand names. Coca-Cola dominates the product industry and sets a standard of competition not easily met. Research shows that the trademark is recognized by over 94% of the world’s population and is the most widely recognized word following â€Å"OK.† Coke’s original formula was conceived in the late 19th Century. It original business began asRead MoreNeopets Case Study Essay1242 Words   |  5 Pagesglobally. How to avoid becoming a fad : A fad is a short-lived enthusiasm. What makes something a fad is its rapid loss of popularity. For example the Hula Hoops were wildly popular in 1958 but the craze died in the same year. In contrast innovations rapidly increase in popularity like fads but then level off. So unlike fads, successful products don’t lose popularity but remain popular. Why do fads decline. As per Best, Joel (2006, p121) there are two key reasons for fads to decline: 1Read MoreFirst in Show Pet Foods1310 Words   |  6 Pagesfrozen dog food in the Boston area b)Lose the opportunity to capitalize on the growing popularity of the organic dog food market c)Obstacle of lack of appeal of frozen dog food B.Enter the Show Circuit Market with $700,000 Ad Expenditure 1.Pros a)Opportunity to be the first to tap into the potentially vast market of frozen dog food in the Boston area b)Opportunity to capitalize on the growing popularity of the organic dog food market c)Opportunity to lay the groundwork for Show Circuit’s nationalRead MoreGoogle And The Google Search Engine Essay984 Words   |  4 Pagesrelevant search results. Google used its search engine s popularity to capitalize using ads called Adwords and AdSense. As a result, the Google search engine is the most successful and widely used search engine in history. The Google search engine was designed by two Stanford University graduates Larry Page and Sergey Brin. An article in St. James Encyclopedia of Popular Culture entitled â€Å"Google† summarizes the rise of Google s popularity in society. According to the article, Google was initiallyRead MoreUsing Instagram : Motives For Its Use And Relationship1272 Words   |  6 Pagesthe effectiveness of social media advertising from three angles: advertising type, advertising literacy, and social tie strength from the perspective social psychology. This study randomly assigns participants into eight groups. The study finds out that interactive advertising has greater communication effectiveness, tie strength is critical for the effect of advertising on consumers’ attitude, and also advertising literacy has a negative influence on advertising effectiveness. 43. Szmigin, I.Read MoreAnalysis Of Google1447 Words   |  6 Pagespopular. What changes can the company/brand expect in the future? How can the company/brand better serve its customers? Include information about potential opportunities and threats. Google has seen tremendous growth in the past years, with its popularity always being on the rise. As such, more advertisers want to identify with Google due to its wide web traffic. Being the most used search engine and having a high number of users in other products like Chrome, Google Mail, YouTube, Google Maps, Google